plastelin creates non-traditional and innovative marketing strategies from the top down and push the limits of conventional thinking to achieve the unexpected - whether it is building a marketing plan from the ground up or creating an alternative piece for a traditional marketing campaign. our goal always remains the same - to provide integrated solutions for the new marketing landscape. our methods reach the audience and influencers directly through events, retail, lifestyle outlets, and outdoor areas; creating and reinforcing authentic brand/consumer relationships at the street- level our approach to public relations and publicity straddles traditional and non-traditional marketing from media relations to staged publicity stunts, we develop innovative strategies that gets the attention of the media of today, extending the reach and buzz of a brand our marketing methods are also non-traditional and reach target individuals and groups through grassroots and peer-to-peer tactics - connecting with, and empowering people to move a message through their own social circles creating exponential buzz our guerilla rollouts include: - promotional teams - street sampling - in-store promotions - event marketing - community relationship marketing - guerrilla media (wild posting, projections, graffiti murals...) - out-of-home (billboards, bus shelters, and more) - distribution of promo material (example: hand-to-hand,  mailbox distribution,…) …